July 7, 2022

Enterprise JM

Do the Business

‘A new chapter:’ Bandwidth’s main promoting officer Noreen Allen is stepping down

RALEIGH – A senior government at Bandwidth who has been an government with 5 unique tech businesses in the Triangle has determined to go away the company.

Noreen Allen, the company’s chief promoting officer, announced her determination recently.

Allen’s job included a 10 years of provider at Bandwidth.

WRAL TechWire spoke with Allen about her final decision, what will come upcoming, and where Bandwidth will go from here as the organization prepares to move to a new headquarters facility in Raleigh.

The transcript of the job interview follows, and has been flippantly edited for clarity.

WRAL TechWire (TW): Convey to us about your final decision – why now, and what will come upcoming for you?

Noreen Allen, Main Advertising Officer, Bandwidth (Allen): I’ve been at Bandwidth for virtually 10 a long time and in Raleigh for far more than 20 a long time. I have such affection for this business and this city. Raleigh has been so superior to me! I’ve had an amazing run in this article, launching my vocation in tech and serving to to scale and propel the expansion of 5 thrilling businesses.

I’ve worked intently with some genuinely impactful companies in the region from the Raleigh Chamber to nonprofits like Band Collectively and other teams supporting the region and girls in tech. It has been my honor and privilege to perform alongside so a lot of excellent people over the decades. I under no circumstances assumed I’d say it, but I’m ready to start out a new chapter. I arrive from a extremely huge relatives exterior of Philadelphia and feel it’s the appropriate time to head back household to be closer to them. Go Birds!

Noreen Allen (Photograph courtesy of Noreen Allen)

TW: You’ve had about a 10 years at Bandwidth – what was your expertise with the business?

Allen: It’s been a rocket ship! Bandwidth was an early-stage local tech business when I joined in 2012 — and now we’re a world, publicly traded computer software enterprise powering some of the most thrilling brands in the entire world like Microsoft, Google, Zoom, Uber and quite a few more. Along the way, we created a crew of unbelievably proficient people today and a really exclusive culture that is targeted on men and women and helping every single other be successful. The coolest component of my time at Bandwidth is viewing the effects of our engineering in the entire world. The program-run communications that we provide are becoming utilized just about everywhere today – from collaboration applications in the place of work to on-need applications on our telephones, to related gadgets in our households. Bandwidth has genuinely adjusted the way we communicate with each other, how we study, and interact with manufacturers. It was effective to witness.

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TW: And you have been in the Triangle for more than 20 many years – what has your expertise been in the Triangle? 

Allen: Gentleman, I appreciate this current market! The Triangle is these a lively tech hub. You can function for a tremendous cool tech business, generate 5 minutes to get to a killer cafe, generate yet another 10 minutes to see a Foo Fighters demonstrate, and get to the airport in 10 minutes. Where else does that happen? We’ve acquired it so great in this city. It is hard to visualize a area that is extra supportive for firms, or a much better location to develop a vocation. The persons in this town are so offering of their time and talent. There is a actual feeling of community. We have got a fantastic startup ecosystem, and such an extraordinary focus of tech talent. There are so many interesting providers throughout so lots of parts of tech, and at various different stages. Some of the most effective-recognized providers around the entire world are now recognizing the Triangle for all the unbelievable rewards we have – the expertise, the collaborative lifestyle, universities, proximity to the coastline and mountains, expense of living. The Triangle features so many of the benefits of a bigger town, but at an a lot easier tempo along with that Southern hospitality.

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TW: How is the Triangle distinctive now than when you initial began doing the job in the region?  What are the major improvements?  What is equivalent now as it was then?

Allen: We have grown pretty a bit! I don’t forget chatting to WRAL TechWire editor Rick Smith almost 20 yrs ago and at the time the Triangle was household to mainly more substantial, more established businesses. Learners graduating from NC schools believed they experienced to head West to get the job done for interesting, modern organizations. Currently, they’ve received their decide of fascinating options appropriate listed here in the Triangle, ranging from revolutionary new startups in co-functioning areas to satellite offices for tech giants. Microsoft, Amazon, Google and Apple all have a presence in the Triangle right now. That’s a testomony to the incredible setting we have constructed in this community.

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TW: What are some memorable initiatives or initiatives with which you’ve been included?

Allen: In 20+ several years, I labored with SpectraSite (now American Tower), Motricity, Hosted Options (now Tierpoint), ChannelAdvisor, and Bandwidth. They all experienced epic rides and there are so quite a few entertaining tales (and maybe a couple of nicknames) powering the scenes from just about every a person. But for me, what resonates most is the people today. I had the great fortune to function with some brilliant people over the yrs. Collectively we achieved major items and we had a large amount of exciting performing it!

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A pair ordeals that stand out.

At Bandwidth, I’m definitely proud of the do the job we did to reposition the company in the journey to IPO in 2017. Then, in 2020 we had to navigate an announcement about constructing a new international headquarters in Raleigh in the midst of key uncertainty through a worldwide pandemic.

At SpectraSite, we took the company from individual bankruptcy to IPO on NYSE in 80 days. Can’t neglect the Mayor of Raleigh having a selfie with Coolio at a Bandwidth launch party we hosted at CAM numerous years back!

One more enjoyable one – Bandwidth CEO David Morken and I joined a crew from the City of Raleigh on a push tour in NYC a few decades in the past to advertise the location.

I inadvertently walked into the frame as David was being filmed on live Tv set on the ground of the NYSE. That is a mistake I have by no means lived down. Anyone on my team dressed as me photobombing the CEO for Halloween that 12 months!

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TW: What advice would you have to those people just beginning their occupation, no matter whether at Bandwidth or at other Triangle location companies?

Allen: My information for individuals just starting at Bandwidth: You are in a definitely special position. I stayed for ten many years for the reason that of the men and women. And that starts at the major with David Morken, our CEO.  I have worked for some great businesses above the many years, but Bandwidth is genuinely special. We treatment about folks in a way that is really unheard of. Bandwidth is at the middle of an thrilling tech world and has so a lot probable.

My assistance for everyone starting their careers in the Triangle: You are also in a seriously distinctive spot. This industry is so total of unbelievable chance across so several places of tech. And you will not discover a much more supportive organization community. My assistance for every person early in their professions: Be your personal advocate. Take command of your career. You want far more chance? Go right after it! Check with your manager particularly what you will need to do to get to the up coming degree. Give and acquire opinions gracefully. Never just sit back again and wait for factors to take place. Make them materialize. Be a pupil of the entire world around you – go through, hear, view – find out from men and women and companies all over you. You can get your MBA just by shelling out attention to corporations and leaders around you each individual working day.

A university, soccer field, amphitheater and gymnasium. Bandwidth breaks floor for international HQ in Raleigh

TW: Tell us about your group – how will your perform carry on – what do you hope your ‘legacy’ will be at Bandwidth and in the Triangle?

Allen: I’m leaving a powerhouse staff at Bandwidth. I am so proud of them, and grateful for the time we experienced with each other, it was a true blessing. Their creativity and drive motivated me and pushed me to be improved each day. They are my legacy. I can’t wait to view them do remarkable items for years to arrive! I know I’m leaving the enterprise in wonderful palms.

I hope my staff and every person in the Triangle carries on to force the boundaries of what’s achievable for this region. Ignore the comparisons to Silicon Valley or any other region. The Triangle is a excellent spot and is using on giants from close to the planet each day. Have faith in what we do listed here and make it transpire!