Arlington County unveils new marketing marketing campaign in attempt to raise tourism

Arlington County’s tourism arm has a new seem and a new slogan.

On Thursday, the county unveiled a new marketing campaign, which officers hope will enhance tourism. Whilst Arlington continues to be a prime destination in Virginia, it has seen a considerable fall in site visitors because of to the pandemic.

With the support of a $3.25 million grant as a result of the American Rescue Strategy Act, the county employed an outside internet marketing agency, Fuseideas LLC, to assist structure a new site and slogan – “All in Arlington” – aiming to spotlight Arlington’s varied sights, cultural ordeals, and historical landmarks to visitors exterior the countrywide capital area.

“‘All in Arlington’ represents the fruits of insights reflecting a shifting vacation spot landscape and new techniques that Arlington satisfies the desires and anticipations of article-pandemic readers,” the county reported in a push release. “With accolades which includes #1 Fittest U.S. Metropolis, #4 Greatest Park Technique in The us, Platinum Walk Friendly Community, and #2 Happiest Location in the U.S., Arlington and its assorted, welcoming neighborhoods blend the finest of town everyday living and urban outside living.”

For the duration of an party at the Long Bridge Aquatics & Health and fitness Heart Thursday, Arlington Chamber of Commerce CEO Kate Bates informed a home of county staff members and elected officials that the federal stimulus cash would allow the county to “dramatically broaden internet marketing, sales, advertising, and public relations pursuits by means of June of 2024.”

“These investments are essential to all of our group. They will result in additional conferences, leisure and business visitors, far more paying out in Arlington, and additional revenues reinvested into our neighborhood,” she explained.

Arlington was “one of the toughest spots hit” regions of the point out, in accordance to county team, suffering from a 57% decline in visitor investing and a 65% decline in lodging (lodges) paying out in 2020.

Emily Cassell, director of the Arlington Conference and Visitors Support, reported in a statement that before the pandemic Arlington was rated “Virginia’s #1 county for customer paying.”

In 2019, tourism paying out in Arlington rose to $3.6 billion, topping the prior file established in 2018, and produced $97.8 million in area tax income.

In 2021, Cassell claimed tourism expending was approximately $2.8 billion and created $114 million in local taxes. But she expressed optimism that the new branding, web page and impending media campaign, dubbed “Go All In,” would “further accelerate our industry’s recovery toward 2019’s document performance and over and above.”

During the unveiling Thursday, Rep. Don Beyer (D-Va.) mentioned localities have recovered considerably a lot quicker than anticipated owing to the injection of federal resources into sectors such as tourism

“We’ve fully recovered all the positions, no country in the entire world is recovering as swiftly from the pandemic as we have. And the reality that a piece of that recovery is a new branding for Arlington tourism is a actually fantastic issue,” he stated.