The Cleveland Browns now declared Brent Rossi has joined the team as Senior Vice President of Advertising and marketing and Media. A 2018 SportsBusiness Journal “Forty Beneath 40” honoree with far more than 17 years of working experience in the sports activities and entertainment marketplace, Rossi will guide the organization’s goal to more give Browns enthusiasts with premier ordeals and engagement alternatives through the year, which include by his oversight of the advertising and marketing gatherings digital, movie and radio content material site and social media community relations and imaginative services departments, as perfectly as Browns Backers Globally.
Rossi used the earlier a few several years as President of Enterprise Operations for the American Hockey League’s Bridgeport Islanders, in which he directed the all round execution of the club’s day-to-day company initiatives and the implementation of its prolonged-phrase vision and mission. In this capacity, he also managed supporter engagement for the father or mother-club New York Islanders, guiding neighborhood relations, the Islanders Children’s Basis, youth and newbie hockey programming, retail operations and supporter relations.
From 2014-2019, Rossi served as Government Vice President of Marketing and advertising and Business for Pegula Athletics & Amusement (PSE), encompassing the NFL’s Buffalo Expenses, NHL’s Buffalo Sabres, Highmark Stadium, the KeyBank Center and various other sports and enjoyment entities.
“Brent has remarkable marketing and advertising and admirer engagement knowledge within the NFL and across the sports and enjoyment industry, and he is a further excellent addition to our senior leadership team both from an innovation and culture perspective,” explained Haslam Sporting activities Team Government Vice President and Main Operating Officer Dave Jenkins. “We are assured his earlier leadership and inventive state of mind will continue to greatly enhance our potential to carry Browns lovers nearer to their preferred crew, specifically offered his familiarity with the team’s historical past and effects in Northeast Ohio.”
“Growing up as a passionate Browns enthusiast in Canada, I have a particular appreciation for what this workforce means to the Metropolis of Cleveland, Northeast Ohio and our extraordinary supporters across the nation and globe,” reported Rossi. “This genuinely is a aspiration work for me, and I am psyched about the prospect to add to a gifted leadership group that is fully devoted to generating exclusive, excellent reminiscences for Browns admirers throughout the calendar year.”
As EVP of Advertising and marketing and Enterprise for PSE, Rossi led all internet marketing and ticketing endeavours in just the organization’s portfolio, highlighted by the Charges and Sabres. On top of that, he was selected as the Main Administrative Officer for the Sabres in 2018 to oversee business operations for the franchise.
In 2015, the Expenses were honored as the NFL Crew of the 12 months for Digital Media, Social Media and Material underneath the course of Rossi, who was acknowledged amongst Canada Sports activities Company Awards’ “5 to Watch” in 2017.
Rossi earned people roles with PSE after initially signing up for the group as Vice President of Advertising & Business System for the Sabres in 2012.
Prior to his time in Buffalo, Rossi obtained sizeable sports activities leadership practical experience with the Harlem Globetrotters (vice president of stay party internet marketing, 2009-2012), WWE (senior supervisor of stay occasion marketing and advertising, 2006-2009) and Philadelphia 76ers (director of advertising and marketing, 2004-2006).
Immediately after graduating with honors in sporting activities management from Brock University (St. Catherine’s, Ontario), Rossi acquired a master’s in sporting activities administration from Outdated Dominion.
A native of Welland, Ontario, Canada, Rossi and his spouse, Jill, have a daughter, Keira, and a son, Richie.
The Browns retained TurnkeyZRG to carry out the search for their senior vice president of promoting and media. TurnkeyZRG is regarded as the leading expertise recruiting business in athletics, entertainment and activity media.