BTS singer Jung Kook shocked his legion of lovers by dropping two tracks a minor additional than a 7 days in the past. The two tunes, “Still With You” and “My You,” were being known to tremendous lovers as they had been recorded and produced in a confined capability yrs ago, but they have been in no way manufactured extensively available. Now, these two cuts have turn into Billboard charting hits and have set Jung Kook up for extra achievements.
On Friday, July 14, Jung Kook will drop his really-predicted new track “Seven.” The keep track of is becoming billed as his 1st good solo one, so it looks like a quite major deal for him, and it may well also be the initial taste of his forthcoming debut album or EP. It may well seem to be counterintuitive to launch new music just in advance of a different pretty crucial drop, but essentially, Jung Kook designed a really smart advertising and marketing shift.
Releasing “Still With You” and “My You” attained Jung Kook several days of headlines. Simply because of his enormous acceptance, many media stores included the fall, and then some did so yet again when the tunes achieved the Billboard charts. These stories place his name back again into the minds of thousands and thousands, and numerous of those article content talked about his forthcoming single, which would seem like it was the real intention.
Admirers all close to the environment talked about the shock on social media, which in quite a few strategies can be a lot more vital than regular media protection, as it is a great deal additional probably to achieve these who treatment most. The chatter around “Still With You” and “My You” hyped up his die-tricky followers and reminded some others that this is Jung Kook’s thirty day period. With “Seven” suitable all around the corner, both of those his enjoy on social and in the push stored his title front and heart and prepped equally enthusiasts and journalists to keep on to deal with him in the in close proximity to long run.
Most likely the ideal component of this total advertising and marketing system? It didn’t involve virtually any effort and hard work. Jung Kook didn’t have to produce and record new songs, only to have it serve as a promotional play for yet another single. These are music he experienced completed and completely ready to go, and whilst some real followers by now knew of them and experienced listened to them, thousands and thousands of others—many of whom have only appear to know and adore Jung Kook in the previous couple years—heard them for the very first time. So to them, the tunes were basically new.
Internet marketing a new task, be it an album or a tune, can be time-intensive and really pricey. Communications groups, new music films and marketing expenses can run into the thousands and thousands, depending on the artist and the challenge. So those in the songs business tasked with advertising new music are normally wanting for sensible means to get the term out for as small money as they can invest. All Jung Kook experienced to do was ultimately upload some older tracks to streaming and obtain platforms, and he’s already prepared the planet for the most important occasion: his solitary “Seven.” And it may perhaps have been the most productive and least difficult component of his rollout prepare.