NEW YORK–(BUSINESS WIRE)–EasyKnock, the first technology-enabled residential sale-leaseback platform, announces the hiring of Balaram Putta as the company’s chief technology officer (CTO). Putta brings 25 years of experience in technology leadership to his role at EasyKnock, where he will focus on further accelerating growth by enhancing the platform to serve more customers and meet the demands of EasyKnock’s business.
Throughout his career, Putta led technological development at multiple early stage fintech solution companies including BlueYield, which was acquired by Ally Bank. He joins EasyKnock from Pegasus Inc., where he served as CTO for more than ten years and grew the technology team from two team members to 120.
On EasyKnock’s executive team, Putta will be integral to the company’s growth and further promoting its mission to serve American homeowners. In his role, Putta will also collaborate with EasyKnock’s trusted partners and other industry leaders to drive innovation and create the next generation of products.
“EasyKnock is an innovator in the industry, and I am thrilled to spearhead platform development to accelerate momentum and serve even more homeowners,” said Balaram Putta, CTO of EasyKnock. “We have a unique opportunity to not only digitize processing, but also to further apply machine learning and decisioning logic to deliver a hyper-personalized experience for our customers. I look forward to executing on our vision and driving the company forward in a meaningful way.”
Putta has demonstrated expertise in building teams from the ground up, leading strategic direction and executing long-term technology vision. He has a long history of success as he has also led five companies through successful exits, and built a world class SaaS platform.
“Balaram’s experience is invaluable as we take EasyKnock’s platform and product suite to the next level,” said Jarred Kessler, CEO and founder of EasyKnock. “We are incredibly lucky to have him on the team. I’m excited to see his impact in the months to come as we build on the company’s success and make our platform even more responsive to our customers’ needs.”
EasyKnock is the first-to-market, technology-enabled residential sale-leaseback company in the U.S. Through our innovative and accessible solutions, American homeowners who sell their property to EasyKnock can remain in their homes as renters while still getting the cash they need to pursue their financial goals. Headquartered in New York City and founded in 2016, EasyKnock has more than 120 employees nationwide working to help homeowners unlock their financial freedom through non-loan programs so they can pay off debts, buy their dream home, fund a venture, and more. For more information, please visit www.easyknock.com.