- Jen Glantz is an entrepreneur and the founder of Bridesmaid for Employ the service of.
- Staying up-to-day on industry traits is critical to standing out as a smaller organization, Glantz claims.
- This yr, she programs to build NFTs for her company and integrate AR technologies into her web page.
When I to start with became an entrepreneur in 2014, I recognized that in get to increase and scale my small business I might want to preserve up with rising developments and technologies. Because I don’t have a corporation presenting qualified-progress workshops or consultants, I set aside a number of thousand pounds a yr in my own small business spending plan for conferences, workshops, and coaching.
Past calendar year, after attending a handful of on-line workshops and conferences and vigorously listening to my beloved business podcasts, I realized there ended up several key developments that I desired to carry out into my 2022 tactic to continue to be existing and have leverage on my competition.
After a ton of investigate and scheduling, I have decided this year to include NFTs, cryptocurrency, and the metaverse into the composition of my business enterprise. This is how.
Making use of NFTs as membership access
In the center of previous calendar year, I began to locate myself curious about NFTs (non-fungible tokens). Even though a great deal of men and women in my existence were being shopping for NFTs that have been just digital art, a couple business people I read communicate on a podcast defined how they have been using NFTs for organization.
For illustration, entrepreneur Gary Vaynerchuk has a selection of NFTs that provides holders accessibility to VeeFriends, a private membership club with distinctive benefits. Clothing company Official has an NFT marketplace that gives persons exclusive accessibility to physical solutions.
For my company, I’m operating to create a selection of NFTs that gives men and women obtain to my library of courses. I am going to limit the volume of NFTs in the selection, and customers who get a person can resell it anytime they’d like and transfer entry to that course library to the new proprietor.
Accepting cryptocurrency as payment
I begun to recognize that more and much more enterprises, from Starbucks to Full Foodstuff, ended up beginning to accept cryptocurrency as payment in 2021.
An estimated 114 million accounts hold bitcoin about the environment. With a lot more and much more people today placing their dollars in electronic cash, I felt it was time to settle for cryptocurrency as payment for some of my products and services.
While I still program to only accept income for major-ticket products in excess of $1,000, I am heading to commence accepting bitcoin as payment for decrease-priced products and solutions and companies by utilizing a platform like BitPay to facilitate the transaction.
Employing metaverse technological know-how for my purchaser experience
1 key technological innovation upgrade I want to give my company this year consists of metaverse technology and augmented reality.
Some companies are making use of AR to produce a special purchaser working experience. For instance, Dwelling Depot and Wayfair use AR to help people today see how furniture pieces will glance in their dwelling, when Nike and Kohls use AR to help individuals almost try on products.
Whilst I am continue to exploring selections for my company, I am tempted to possibly use AR to build a video clip game that individuals can pay to play in the metaverse or set up AR for folks to try on some of the items my brand name sells. Electronic platforms are starting up to make these characteristics a lot more obtainable — for example, Shopify lets sellers use 3D models on product web pages to clearly show purchasers how a products appears to be in AR.
Whilst I’m thrilled to implement these new updates to my company, I am not in a hurry. I am nonetheless building innovative ways to include cryptocurrency, NFTs, and metaverse technologies into my advancement strategies.
For fellow business owners, I endorse understanding as substantially as you can about the trends you want to increase to your business enterprise and wanting to what other brand names are accomplishing for suggestions.