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LIRIK slams Blizzard for expending “millions” on movie star marketing and advertising amid Overwatch 2 woes

Released: 2023-08-06T16:47:44

  ❘   Updated: 2023-08-06T16:47:57

Twitch star LIRIK took to his stay stream to convey his dissatisfaction with Activision Blizzard’s suspected choices of investing cash on internet marketing the online games with the use of celebs as an alternative of investing the cash to boost their game titles.

With Microsoft’s ongoing acquisition of gaming titan Activision Blizzard, the recreation studios that have been at the rear of legendary video games such as Get in touch with of Obligation, Overwatch 2 and Diablo 4, have made a lot of controversial variations in 2023.

Significant components of the company’s technique have revolved around making use of noteworthy celebs to give a new lease of lifetime to their game titles and carry in new fans. 

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Connect with of Obligation introduced in July that players would be able to play as songs stars Nicki Minaj, Snoop Dogg and 21 Savage which was hit with a wave of controversy.

Blizzard afterwards exposed in August by way of a YouTube online video on their have Overwatch channel that John Cena was voicing a mysterious determine named Enigma who showcased in a sequence of promotional video clips.

The movie was made use of to construct up hoopla for the game’s Overwatch 2 Invasion storyline.

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These marketing and advertising strategies have in itself introduced alongside increasing controversies from supporters and content material creators on-line which has split the communities.

Some admirers have been thrilled by their favourite celebs getting involved with the game titles, with other individuals wishing they would alternatively target additional on the games straight, which is the check out of LIRIK.

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LIRIK slams Blizzard for millions expended on promoting rather of the games by themselves

LIRK resolved his difficulties with Blizzard specifically although broadcasting reside on Twitch.

The streamer angrily mentioned “Why do you men maintain supplying millions of bucks to sector your f***ing games”, he says. He goes on to right give examples that a K-Pop BTS member and well-liked music artist Halsey, collaborated with Diablo 4 by releasing a song for the sport.

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LIRIK also goes on to emphasize his dissatisfaction with Overwatch 2, referencing John Cena.

His principal frustration was with the way funds have been allocated. LIRIK statements that the tens of millions of dollars he suspects that was paid out to these celebs to endorse their online games could have in its place been utilised to strengthen the troubles.

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He afterwards states that simply because of this “there is almost nothing to do in your f***ing games”.

The Twitch star expresses his frustrations that the alleged dollars could alternatively be applied to make internal groups to instantly improve the game titles.

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This is not the to start with time he has expressed frustrations with Blizzard, as LIRIK has formerly referred to as for the legendary game collection Starcraft to make a return, which provoked a reaction from Blizzard’s President.