World Advertising and Technologies Heavyweight Will Assist Wealth Improvement Group Drive Accelerated Nationwide Growth
MINNEAPOLIS, April 28, 2022 /PRNewswire/ — Wealth Enhancement Group (“WEG”), an impartial prosperity management firm overseeing more than $54 billion in shopper belongings, these days announced that Jill Cress, Main Advertising and Encounter Officer for H&R Block Inc., has joined its Board of Administrators.
Ms. Cress is an ground breaking and transformational purchaser marketer who has led successful branding and engagement campaigns across several industries, from money products and services corporations and technologies to legacy media these as National Geographic. Her addition to Prosperity Improvement Group’s board underscores the firm’s unwavering commitment to establish the nation’s foremost registered financial investment advisor (RIA) platform by investing closely in marketplace-main expertise and know-how.
Jeff Dekko, CEO of Prosperity Enhancement Team, said, “Jill’s amazing world wide promoting know-how in branding, engagement and company strategy at Fortune 500 providers is a remarkable asset and supports our extensive-time period tactic of making a impressive board with government and business expertise to guideline Prosperity Enhancement Team into the potential. Her record of effectively creating and executing brand name recognition and engagement strategies, in mixture with the encounter of other distinguished members of our Board, will only further empower us to accomplish our strategic goals.”
Started in 1997, Wealth Improvement Group has emerged as just one of the quickest-increasing prosperity management companies in the nation. It has acquired extra than a dozen corporations more than the final 18 months and additional than doubled its assets under administration due to the fact the finish of 2020.
Ms. Cress qualified prospects H&R Block’s advertising and conversation initiatives to generate growth and model relevance. Beforehand, she led a world team of entrepreneurs at PayPal who are tasked with growing engagement and profits on PayPal and Venmo’s platforms, which serve around 350 million clients worldwide. As Countrywide Geographic’s Main Advertising and marketing Officer, she led a brand name overhaul that elevated subscriptions by double-digits, partnered with peers to migrate journal subscriptions to its electronic platform and designed platform-precise information methods to boost customer engagement and significantly enhance life span price. Nationwide Geographic’s daring advertising ultimately led to its sale to Disney in 2019 as part of the 21st Century Fox acquisition.
Ms. Cress commenced her vocation at Mastercard, starting as a revenue and account manager ahead of sooner or later turning into Senior Vice President of International Client Marketing and advertising. Her responsibilities in excess of her 20-12 months job at the enterprise bundled B2B item and issuer advertising and marketing. She also envisioned and sent the firm’s “Priceless” marketing and advertising architecture to guidance its transformation into a technology organization.
She has been named to Forbes’ listing of the World’s 50 Most Influential CMOs, the Forbes inaugural CMO Up coming Record and Company Insider’s 25 Most Revolutionary CMOs. She serves on the Boards of the Advert Council and New York Advertising and marketing Club.
“I am psyched to be element of Wealth Enhancement Group’s ongoing growth trajectory and to be able to lend my finance and technology skills to its objective of integrating substantial-undertaking advisory corporations, setting up nearby scale in strategic marketplaces and identifying techniques to aid advisors with technological innovation and back again-business platforms,” Ms. Cress explained. “I search forward to aiding the group cement its status as a sector leader.”
About Wealth Improvement Group
Wealth Enhancement Group is a Increased Minneapolis-based impartial wealth management firm presenting comprehensive and tailored money preparing and expenditure administration companies. Launched in 1997, Prosperity Enhancement Team serves clientele nationwide. Prosperity Enhancement Team specializes in providing retail consumers with the staff-primarily based knowledge and assets they need to have to simplify their monetary existence. For more information, you should check out www.wealthenhancement.com.
Advisory solutions supplied by way of Prosperity Improvement Advisory Solutions, LLC (WEAS), a registered expenditure advisor. Specified, but not all, financial investment advisor associates (IARs) of WEAS are also registered representatives of and offer securities by way of LPL Fiscal, Member FINRA/SIPC. Wealth Enhancement Group and Wealth Enhancement Advisory Companies are independent entities from LPL Financial. Wealth Enhancement Team is a registered trademark of Prosperity Improvement Team, LLC.
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