December 1, 2022

Enterprise JM

Do the Business

Richard ‘Rusty’ Citron Lifeless: Advertising and marketing Govt for Marvel Was 68

Richard “Rusty” Citron, a main motion picture and television marketing executive and individual supervisor, died on Dec. 16 at the age of 68. The trigger was Lewy physique dementia.

Citron’s occupation in display company spanned much more than 4 a long time and saw him rub shoulders with popular artists and creators from across the spectrum of the leisure market whilst overseeing the theatrical advertising and marketing of more than 200 motion pictures. As a marketing and advertising govt, Citron worked at 20th Century Fox, LucasFilm, Marvel, Walt Disney, MGM, Sony Shots and Common Studios. His duties provided almost everything from coming up with nationwide shopping mall promotions for George Lucas’ “Return of the Jedi” to building buzz for the Rocky franchise.

His skilled existence commenced right after the then 16-year aged Citron lied about his age to get a occupation as a web site for “The David Frost Clearly show.” Early in his job, Citron was a individual supervisor and represented Mel Brooks, Anne Bancroft, Dom DeLuise, Larry Gelbart, Richard Dimitri and Sha Na Na.

Citron wrote a memoir about his time in demonstrate enterprise entitled “The Elephant Will not Do Cable!: My Daily life in Hollywood from Zsa Zsa to Alice Cooper.” The title of the guide was derived from his experience on a Television set unique that Citron was assisting to place together for the authorities of Spain and a show that integrated performances from the likes of Dionne Warwick and Cat Stevens. Shooting was held up when the agent for a single of the performers, an elephant, opted to travel a tough cut price.

“One hour right before broadcast, the producer walked into the place of work with a straight facial area and introduced: the elephant will not do cable,” Citron wrote. “We all started off to snicker, and we stored laughing that variety of chuckle that only will come in the absurdity of the second.”

Citron was also energetic in philanthropy, founding the Actors Hall of Fame Foundation, a 501 c-3 non-financial gain basis that is focused to restoring remarkable arts education in faculties. The basis honors life time achievement in film, tv and theater serving as a conduit to deliver new revenues and methods for college students, academics and corporations. Citron was a member of the Academy of Movement Photograph Arts and Sciences, and was the founding chairman of the Product Placement Council and an government board member of the Film Information Council.

Citron is survived by his wife Jill, daughters Rachel and Stacy, son-in-legislation Ethan and two grandsons Ellis and Miles. As his last present, Citron donated his brain for investigate to the Brain Donor Venture in hopes of a remedy and additional assist to handle Lewy overall body dementia.