Former Nickelodeon exec Sharon Kroll Cohen has been tapped to head up advertising and marketing for Sensical, a new streaming company geared towards young children 2-10. Common Perception Networks CEO Eric Berger, to whom she will report, announced the use on Friday.
Cohen experienced earlier been serving as a senior advisor to Widespread Feeling Networks, which released Sensical this summer months. Cohen, who will be based mostly in New York, will maintain the title of vice president, promoting.
Cohen’s oversight will consist of information advertising, social media advertising, general public relations and activities, customer insights, and consumer acquisition and client lifecycle internet marketing. She will also oversee editorial partnership packages and affiliate marketing and advertising with device associates.
“Over the earlier 12 months, I have had the privilege of partnering intently with Sharon on the start of Sensical,” Berger reported in a statement. “Bringing the streaming company to existence in the course of the system of the pandemic absolutely experienced its set of challenges, but Sharon’s determination to excellence and resolve to do well amazed me outside of text. As we establish and grow this ideal-in-class service in a hugely competitive ecosystem, I just cannot consider anybody superior suited to direct our advertising endeavours and make certain that our exclusive model gains traction with audiences and is found as a new benchmark in children’s digital media.”
Sensical is motivated by Prevalent Perception Media’s ratings and evaluate services for dad and mom.
“After two many years at Viacom making what is arguably linear’s most recognizable youngsters brand name, I knew that my next position necessary to be inside of an business that was fearless in its go-to-industry method as very well as empowering in phrases of its concept,” Cohen stated.
I have found both of those of these attributes in Widespread Feeling Networks and Sensical. I glance forward to embarking on this subsequent chapter, with Eric and the relaxation of the gifted management workforce, to increase this special brand in the months ahead.”
At Nickelodeon, Cohen was most lately government VP, Nickelodeon Experiences, wherever she oversaw strategic planning, growth of area-based mostly activities spanning accommodations, theme parks, live displays and theatricals, festivals, and model activations. Preceding roles at the organization integrated govt VP, companion marketing and advertising, senior VP, integrated and retail promoting, and major the Integrated Options Team.
Getting introduced this summer season, Sensical is a no cost advertisement-supported app that includes with a extensive selection of video clip enjoyment customized to charm to little ones beneath 10, as effectively as mother and father who want to make sure the programming is viewed as protected and academic throughout a selection of matters.