December 4, 2022

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UFC And VeChain Announce Historic World Promoting Partnership

VeChain will become UFC’s 1st-ever Formal Layer 1 Blockchain Partner, giving the blockchain Basis with an unparalleled stage of integration into critical UFC assets, ranging from dwell functions, like broadcast features and in-arena advertising, to original content material dispersed by means of UFC’s common electronic and social channels. By way of UFC’s significantly-reaching global footprint, VeChain will have meaningful brand name visibility in just an estimated 900 million Tv set homes in 175 nations around the world that receive UFC’s broadcasts.

“It is a historic minute when VeChain, the Layer 1 general public Blockchain with the most company adoption, joins forces with the speediest developing activity to raise awareness that blockchain technological know-how is critical in encouraging supply key worldwide targets, this kind of as sustainability,” reported Sunny Lu, co-Founder and CEO of VeChain.  “This is just the commencing of a multi-calendar year romantic relationship with UFC, and we genuinely glimpse forward to changing the entire world jointly.”

“VeChain is a globally regarded leader in blockchain technologies, and we couldn’t be happier to welcome them as an Official Advertising Associate of UFC,” stated Paul Asencio, UFC Senior Vice President of World wide Partnerships. “VeChain’s skills in making use of authentic-world blockchain applications to aid the public and non-public sector accomplish their carbon-neutral aims is an work we are very pleased to assistance.  We’re searching forward to functioning with VeChain to leverage UFC’s around the world recognition to boost a favourable concept that blockchain technologies can be applied to protect our environment for long term generations.”

VeChain is a pioneer of genuine-entire world blockchain purposes, with international workplaces in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino, and the United States. Solid unbiased developmental abilities merged with the qualified compliance direction of strategic partners PwC and DNV has seen VeChain establish partnerships with many primary enterprises, including Walmart, Bayer, BMW Team, BYD Car, LVMH and far more.

The VeChainThor community blockchain is exceptional in that its systems have been adopted commercially at organization and governing administration amounts throughout several industries. Their technological innovation has the electrical power to radically completely transform the world wide overall economy by drastically enhancing details transparency and safety even though facilitating unprecedented collaboration making use of ‘trustless’ facts enabled by blockchain. In addition, VeChainThor is mainstreaming programs across industries ranging from sustainability, carbon management, offer chain & logistics, medication, power and others.

BRANDED INTEGRATIONS AND ENTITLEMENTS

As UFC’s to start with-ever Formal Layer 1 Blockchain Companion, VeChain will obtain a single of the deepest integrations in just premier UFC assets of any sponsor in UFC record.  Initial, VeChain will personal UFC’s formal fighter rankings titleship, UFC Rankings Driven by VeChain. This exclusive and new integration features VeChain extraordinary visibility throughout reside broadcasts of UFC’s biggest gatherings– its Pay out-For every-Views– as well as UFC electronic and social channels.  The integration also presents VeChain with a strong affiliation with just one of the most essential components of UFC matchmaking—the fighter rankings.

VeChain’s prominence at UFC’s dwell activities will be bolstered with two added large- visibility activations.  VeChain will have a branded existence inside of UFC’s planet-famous Octagon® at all 42 UFC events each year and the 10-party Dana White’s Contender Collection.  VeChain will also be promoted in-venue at all UFC gatherings, highlighted by repeated, dynamic branding on UFC Battle Deck, the new pioneering LED decking shows that are positioned around the Octagon and improve the spectacle of UFC functions by incorporating thrilling lighting consequences, graphics, animation, movie, and extra.

In addition, UFC and VeChain will collaborate on a range of customized and initial content material showcasing UFC talent and athletes that will be distributed across UFC’s preferred social media channels and electronic platforms, reaching practically 200 million followers around the world.

Amongst other branded activations, UFC will also offer VeChain with unique accessibility to UFC’s condition-of-the-art services, such as the General performance Institute and APEX, to acquire the moment-in-a-life time corporate things to do and events, and UFC and VeChain will spouse to make VIP sweepstakes promotions for enthusiasts to attend UFC’s most important activities.

UFC athletes will also gain, as the arrangement presents for an annual Manufacturer Ambassador fund that will provide substantial compensated advertising opportunities to participating UFC athletes.

VeChain-branded property will debut this Saturday, June 11, throughout UFC® 275: TEIXEIRA vs PROCHAZKA at the Singapore Indoor Stadium.  The party marks the 1st numbered UFC Spend-For every-Perspective to be held in Southeast Asia and also options the region’s to start with UFC championship bouts, as UFC entire world light-weight heavyweight champion Glover Teixeira can take on No. 2 Jiri Prochazka, and UFC earth women’s flyweight champion Valentina Shevchenko faces No. 5 Taila Santos.