October 7, 2022

Enterprise JM

Do the Business

Written content, guerrilla marketing helped, states Nikhil Siddhartha on ‘Kartikeya 2’ success

‘It came, it noticed, it conquered, and carries on to conquer’ is a phrase that aptly describes the box office journey of ‘Kartikeya 2’ the newest Tollywood providing to seize the country’s imagination. 

Starring youthful actor Nikhil Siddhartha, the Chandoo Mondeti directorial has entered the Rs 100 crore club and reveals no indicators of flagging whenever soon.

The nicely-crafted socio-mythological thriller revolving all over Lord Krishna and Krishna-tattva or philosophy, has been attracting folks to theatres in droves devoid of resorting to the significant-blitz marketing strategies that are the staple of most Bollywood releases.

From a minimal-crucial entry in about 50 theatres, ‘Kartikeya 2’ shortly unfold like wildfire throughout theatres in Hindi marketplaces. At past count additional than 3000 screens were being showing the movie even on weekdays.

“It can be the word of mouth that is taking the movie forward. You will find nothing bigger than phrase of mouth and it went viral and was talked about a ton on social media. So I truly feel the typical kinds of promotion which I really feel are absolutely significant but for this film it was the guerrilla marketing that aided and the information took it about.”

“Overseas too it is my very first motion picture which crossed 1.5 million dollars,” an ecstatic Nikhil Siddhartha told IANS.

Produced on a modest funds of Rs 15-20 crore, ‘Kartikeya 2’ collections have crossed the 100 crore mark. “We have crossed the Rs 25 cr nett barrier in Hindi which is big,” Nikhil exclaims.

In distinction, it really is predecessor ‘Kartikeya’ was created at a value of Rs 5 crore and registered all around Rs 20 crore at the box office. Nikhil claims it was a acutely aware prepare to make the sequel a pan-India job.

“We imagined we will have a Hindi launch simply because it talks about our Indian lifestyle as a full and how we have to get back again to our roots. We have some incredibly significant factors of Lord Krishna, which lots of individuals do not know. So what occurred after the Mahabharat, what transpired soon after the conclude of Lord Sri Krishna’s avatar. This was the point that we picked up and we believed this must reach utmost individuals.”

Despite the fact that dubbed in Tamil and Malayalam, the makers haven’t absent for theatrical releases in those people languages. They now prepare for an OTT release in these languages, Nikhil claimed.

In the meantime, Nikhil Siddhartha is chaotic criss-crossing the place to encourage ‘Kartikeya 2’.

Though some quarters are describing ‘Kartikeya 2’ as the most up-to-date flag bearer of southern cinema in Bollywood, Nikhil Siddharth modestly characteristics it all to the movie’s written content and Lord Sri Krishna. 

“There are no South-North obstacles now,” he signs off.