Rockler Woodworking Streamlines E-commerce Infrastructure

Rockler Woodworking, a retailer of woodworking resources and provides, will streamline its e-commerce infrastructure and overhaul its legacy ERP infrastructure and issue-of-sale process, modernizing its company tactics and providing top-quality company results. Partnering with Visionet, these upgrades will aid to update their commerce operations and purchaser working experience, making certain a heightened shopping working experience that boosts purchaser loyalty and gratification.

Visionet personalized a centralized platform for Rockler, incorporating systems like Microsoft Dynamics 365 and PartnerLinQ, to handle functions and supply accurate and up-to-date knowledge via integration with third-party units. Microsoft Dynamics 365 Commerce was implemented to assist the connect with heart, buy administration, retail issue of sale techniques, and eCommerce channels.

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PartnerLinQ IP was used for EDI integrations, 3rd-get together integrations, and facts mitigations, whilst Visionet delivered curbside pickup and get-online pickup-in-retail outlet (BOPIS) capabilities for the platform.

“Visionet’s alternatives have resulted in a streamlining of operations, consolidating interior data silos and program routine maintenance, greater ROI, and, most importantly, wonderful customer expertise,” claimed Greg Guentzel, senior director of IT with Rockler. “As a direct-to-consumer firm, this was absolutely crucial for us.”

Launching their partnership in 2022, Rockler observed that Visonet’s retail knowledge put together with their in depth solution to built-in options designed them the perfect companion for these updates, top to the modernized IT process helping to catch the attention of a new generation of savvy woodworkers.

The quickly-to-be 70-yr-old firm is headquartered in Minnesota and has more than 60 retail operations in the U.S. and Canada, and is the most significant on the web retailer inside of the woodworking marketplace. Rockler has developed about 1,000 special goods, carrying prime energy instrument brands, including Festool, SawStop, Laguna, Ability, Powermatic, and JET.

They also have unique in-shop offerings, including woodworking courses at various places, supplying people today with the instruments, components, and safety equipment essential to full a variety of woodworking assignments in accessible compact groups.